Our Story

Welcome to Militado, the ultimate destination for high craftsmanship but affordable timepieces.Once established , Militado has quickly risen to prominence as a favorite among those who appreciate watches that offer both durability and standout designs . Our dedication to crafting watches that are as tough as they are well designed, excellent value , coupled with our commitment to outstanding customer service and a diverse collection, sets us apart in the watchmaking industry. Join us in exploring a range of watches that are designed not just to tell time, but to tell your story.

Where we start ?

Inspired by the WWII story of ‘The Dirty Dozen,’ our journey in watch manufacturing begins with military watches. These enduring design are so popular among watch enthusiasts ,  it's worth noting that today, among thousands of military watch collectors, fewer than 20 can boast a complete, unaltered original set of "THE DIRTY DOZEN." 

At this time, many military watch collectors turned their attention to the replica watch market, hoping to find such "luxury" alternatives here, also the price to avoid break the bank.Then we launched our watch brand-- Militado .


Our mission

Our founder had previously worked as an OEM manufacturer for niche watch brands overseas. However, he realized that these brands often came with exorbitant price tags due to brand premium and the markups imposed by intermediaries, making it difficult for consumers to access high-quality timepieces.

Driven by the desire to change this status quo, the founder decided to establish his own watch brand - Militado. Our mission was clear: to offer consumers high-quality watches at more affordable prices by eliminating the middlemen. He firmly believed that everyone should have the opportunity to own a refined, reliable, and uniquely designed watch without having to pay excessively.


Engineering Precision

At Militado, the craftsmanship goes beyond mere aesthetics. Each watch is a masterpiece of engineering, designed to offer reliability and functionality that adventure-seekers can depend on. Our watches are equipped with high-quality movements and are meticulously tested for endurance and accuracy under extreme conditions.

The design process integrates advanced materials like scratch-resistant sapphire crystal, high-grade stainless steel, and innovative composites known for their durability and lightweight properties. This focus on material science ensures that every Militado watch is not just a tool for timekeeping but a companion for life’s adventures.

A relentless pursuit of design excellence

Militado not only holds high standards for quality but also pursues design with the utmost dedication.

We draw inspiration from classic and timeless styles, infusing them with our own creativity. Additionally, we gather feedback from various channels, including watch enthusiasts on platforms like Facebook, Instagram, Reddit, and YouTube. We use this feedback to design and craft each new piece, striving for more than mere replication—aiming for a perfect blend of history and modernity in every creation.

Customer-centric service

We are committed to delivering customer-centric service tailored to your needs. Our team of watch experts is here to provide personalized assistance throughout your shopping experience. Whether you're seeking advice on selecting the perfect timepiece or have questions and concerns, we are dedicated to ensuring you make informed decisions that align with your preferences and requirements. At Militado, exceptional customer service is at the heart of everything we do.


We remain committed to providing enduring timepieces and cordially invite you to join us on this journey.